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At the professional level in sport, even the smallest advantage can make the difference between winning and losing. Such a level of sophistication, growth, and professionalisation has led professional sport to become a $500 billion industry today.
At the same time, the importance of analytics technologies is increasing within sports organisations. Analytical knowledge is increasingly being demanded as a cross-cutting skill.
Furthermore, teams are undergoing a digital transformation process, automating and professionalising certain areas, including performance, health, and management.
This opens up new challenges, enabling evidence-based management, as well as significant changes, while also facing a shortage of professionals in the field.
This Expert programme offers an introduction to Sports Analytics for students looking to develop cross-disciplinary skills in the field of data analytics.
Those who wish to acquire a solid foundation in data analysis and processing technologies to enable sports organisations to make informed decisions.
The sessions will have a practical focus, with the presentation of concepts accompanied by examples, case studies, group discussions, and practical exercises.
The aim is to provide the necessary tools for data analysis in the sports context, using the most commonly used software applications.
The first edition starts in February 2026.
Bilbao Campus
Sports analytics: Sport through data
From February to June - 15 ECTS
Spanish
25
On campus
Admission process closed
Estás vinculado al ámbito del deporte como técnico o profesional, con un interés y sensibilidad por la analítica del dato.
Para ser admitido en el curo de experto se requiere una evaluación positiva por parte de la Comisión de Admisión, que estará constituida por la dirección académica del programa y dos expertos docentes del Experto.
Para desarrollar esta evaluación se tendrán en cuenta los siguientes criterios:
El objetivo principal es capacitar al alumnado que desee recibir una formación inicial en Sports Analytics, adquiriendo unas competencias transversales en el mundo de la analítica del dato.
En niveles deportivos profesionales, la ventaja más pequeña puede hacer la diferencia entre ganar o perder. Tal nivel de sofisticación, proyección y profesionalización ha llevado a que el deporte profesional, ahora mismo, represente una industria muy relevante.
Al mismo tiempo, la importancia de las tecnologías de analítica está aumentando en las organizaciones deportivas. El conocimiento analítico empieza a demandarse cada vez más como una competencia transversal. Esto abre nuevos retos, permitiendo así la gestión basada en evidencias, y también, notables cambios enfrentándose a su vez a una escasez de profesionales en el campo.
The master’s degree is taught by an appropriate combination of university lecturers and leading external professionals.
If you are going to study at the University of Deusto, you can benefit from our grant programme. We will give you information about the eligibility criteria and the range of grants promoted by other organisations.
Avda. Universidades 24. 48007 Bilbao
Tel. 944 139 003 (Ext. 2300)
sportsanalytics@deusto.es
