MENU / BMA + Digital Business Intelligence
We send you the brochureThe marked fields include an error or haven't been filled correctly.
Complement your bachelor´s degree with
Combine your Bachelor's degree in Business Administration with the degree in Digital Business Intelligence and acquire the competencies and management skills needed to manage projects and companies in this digital, global and interconnected world.
This own degree (mainly taught in Spanish) can be taken together with the Bachelor's Degree in BMA 100% in English.
You will study an additional 48 ECTS credits, distributed over the 4 years, in addition to your degree studies.
You will delve into new digital ecosystems through e-commerce, mobile and social media marketing, blockchain, machine learning, and much more.
Visits to several companies and the presence of professionals in the classroom will allow you to face real cases of companies that are immersed in a digital transformation.
Online reputation management, data analysis, eCommerce, digital business development, etc. You will be prepared to face the new professional realities of companies.
You will learn about new digital ecosystems and how to use digital tools applied to business management.
In this course, competences related to the knowledge of digital innovation ecosystems are worked on in an intensive, time-concentrated format.
In the 2022/23 academic year, this seminar was held at South Corea for 10 summer days, including classes, company visits and a socio-cultural programme.
01
You will learn the strategies to lead digital change in companies and promote the optimisation of processes and new business models. All of this, making use of digital technologies.
Subjects:
02
You will learn more about digital tools and, in particular, digital marketing strategies, to interact with the customer in the digital context. You will also become familiar with concepts such as NFTs or cryptoassets and you will understand how digital transformation is generating a revolution in the financial sector.
Subjects:
03
You will develop the necessary skills to capture, store, exploit and organise information in order to transform available data into knowledge and thus support diagnosis, predictive analysis and business decision making in a more intelligent and automated way.
Subjects:
You will understand the keys to the digital revolution in the business world and learn how to make data-driven decisions.
