Business Innovation ProgrammeXII edition: September 2025

Admission process open

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    Module 1

    Strategic analysis for innovation

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    From theories to practice

    • Strategy & business innovation
    • Innovation & digitalisation
    • Innovation & functional areas
    • Innovation & business development
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    Innovation toolbox

    • Map of innovation tools
    • AI tools applied to innovation
    • Business & sectorial cases

    Module 2

    Innovation management

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    Open innovation

    • Managing the ecosystem
    • KPIs
    • Internal structure
    • New business development areas
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    Venture client

    • Concept
    • Implementation
    • Business cases
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    Business development models

    • Concept
    • Implementation
    • Monetizing innovation

    Module 3

    Building and agile and innovative organisation

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    Startup mindset

    • Entrepreneurship
    • Incubate / accelerate ideas
    • Management tools
    • Ecosystem stages
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    Venture capital & innovation ecosystems

    • Financing structure tools
    • Venture capital finance cycle

    Module 4

    Intensive week in Boston

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    Module 4

    Intensive week in Boston

    Connected to global innovation hubs

    Leadership for Innovation

    A tailor-made solution for your company or project

    The Innovation and Business Development Plan (IBPD)

    Throughout the BIP, participants will work on a business-applied project relevant to their Organisation or personal interest. This solution will be based on cutting-edge issues at the forefront of business innovation or corporate venturing with the support of experienced tutors. The development of this project is an integrative learning experience that ties together the various threads of the programme and facilitates their real world application.

    The IBDP can cover any aspect of business innovation in any organisation (industrial, public or third sector) anywhere in the world.

    Some examples of the outcomes of recent projects have included, among others: the design and development of a methodology and tool to manage knowledge within and outside an industrial firm; the transformation of a financial entity's management model into a process-based management model.

    Many of the participants stated in their feedback that the business innovation project adds significant value to them and their companies. It enables them to learn business innovation and new business development through practice, adressing an opportunity, a problem or a challenge.

    The BIP participants are interested in creating value by building innovative business and promoting effective innovation or entrepreneurial practices. Some participants will consider externally oriented projects with a focus on business innovation while other participants will opt for internally oriented projects centred on managing innovation.

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    Further information

    Admissions Department

    Asun Angulo
    bip@deusto.es
    Tel. 944 139 483

    Dirección académica

    Guillermo Dorronsoro
    gdorronsoro@deusto.es

    Koldo Atxutegi
    koldo.atxutegi@deusto.es