Business Innovation ProgrammeXII edition: October 2025

Admission process open

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    Transform ideas & ecosystems into business development & economic impact

    True innovation and new business development stem from a blend of creative thinking, strategic planning and hands-on execution, creating and monetizing value.

    With the Business Innovation Programme you will face real-world challenges under the guidance of experienced mentors creating value and putting into practice the theories and techniques learned in the classroom.

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    When: October 2025

    Download calendar

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    Where

    Bilbao Campus
    Boston

    • Campus:

      Bilbao Campus

      Boston

    • Programme name:

      BIP - Specialisation Diploma in Business Innovation

    • Duration/credits:

      30 ECTS

    • Language

      Spanish-English

    • Programme type

      On campus

    • Application process:

      Admission process open

    • Faculty:

      Deusto Business School
    • Share:

    Who should apply?

    1.

    CEOs and C-level executives

    focused on potential growth and development.

    2.

    Strategy directors

    3.

    Corporate development and sales directors

    4.

    Innovation directors

    5.

    Chief revenue officers

    6.

    R&D directors, researchers and project managers

    in research organizations seeking to enhance the impact and transfer of their findings into marketable solutions.

    7.

    Public sector officials

    with responsibilities in innovation and entrepreneurship.

    8.

    Consultants and advisors

    aiming to help organizations build and sustain innovative practices.

    Guillermo Dorronsoro & Koldo Atxutegi

    Academic Directors

    We will explore the forefront of innovation, value creation, business development, new income areas and challenge conventional thinking.

    Guillermo Dorronsoro & Koldo AtxutegiBusiness Innovation Programme academic directors

    Profile of the participants

    40 yearsaverage age

    14 yearsaverage professional experience

    Intensive week in Boston

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    Intensive week in Boston

    Module 4 | Leadership for Innovation

    A unique opportunity to immerse yourself in one of the world's most vibrant and established entrepreneurship, technology and investment ecosystems.

    During these days, you will visit leading global universities, accelerators and incubators, and have exclusive meetings with startups, venture capital funds and other key players that are defining the future of innovative businesses.

    You will learn about real success stories, from early-stage startups to IPOs, and you will discover how a real Innovation District is set up.

     

    The Innovation and Business Development Plan (IBDP)

    1.

    Theories and practices

    Gain a comprehensive understanding of advanced innovation and entrepreneurship theories and practices.

    2.

    Innovative tools

    Acquire the skills to apply innovative tools like venture client and lean startup.

    3.

    Competitive advantages

    Build and sustain competitive advantages through practical projects.

    4.

    Innovative and entrepreneurial ecosystems

    Enhance leadership capabilities to create and manage innovative and entrepreneurial ecosystems.

    5.

    Strategic thinking

    Develop strategic thinking to identify and exploit new business opportunities and models.

    6.

    Global trends

    Cultivate a deep understanding of global trends and their impact on innovation.

    7.

    Hands-on experience

    Gain hands-on experience through mentorship from experienced industry professionals.

    A tipping point in your professional career

    A learning and transformative journey

    More than master classes

    Case studies, practical exercises …We offer you a learning experience that combines a variety of methods and resources, allowing you to express your views on the proposed ideas and to debate openly based on your own experience.

    Connected to global innovation hubs

    From theory to practice

    This hands-on experience will not only enable you to transform your organization but also elevate your competitive potential, ensuring you are ready to make a significant impact on your industry and identify new business opportunities for your company.

    BIP experience goes on

    Deusto Business School will be with you throughout your professional life, creating spaces that will enable you to keep updating your skills and provide opportunities to promote graduate reunions.

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    International Recognition

    Further Information

    Admissions Department

    Asun Angulo
    bip@deusto.es
    Tel. 944 139 483

    Dirección académica

    Guillermo Dorronsoro
    gdorronsoro@deusto.es

    Koldo Atxutegi
    koldo.atxutegi@deusto.es