Deusto Business Analytics ProgrammeBACHELOR'S DEGREE IN BMA + Digital Business Intelligence
+ MASTER'S DEGREE Business Analytics + Associated Deusto Degree

Cerrar explora esta secciónHamburguesa explora esta secciónMENU / Course Syllabus

Request interview

Icono formularioWe send you the brochure

The marked fields include an error or haven't been filled correctly.

    A 5 years programme

    Programme structure

    The syllabus of the Deusto Business Analytics Programme follows a progressive learning approach, from the fundamentals of business administration to general management. All this, with a Big Data and Data Management perspective.

    null

    Year 1

    You will learn the fundamentalsof business management such as accounting and data analysis and will gradually acquire the language of business. You will also gain insight into the global competitive environment where business activity and the most important economic variables take place. All this is done with a focus on sustainability.

    null

    Year 2

    Once the foundations have been laid, you will discover how organisations work and the specific features of the variousdepartments (finance, marketing, accounting, etc.) from an integrative perspective. You will delve further into information systems and data analysis, which are key to business digitisation processes.

    null

    Year 3

    Thanks to your global vision of business management, you will be able to design the strategy and analyse and question different business models. During the second semester you will take a specialist subject of your choice: Marketing, Finance and Accounting, International Management or Strategy and People.

    null

    Year 4

    You will put into practice everything you have learnt so far through your internships in a company. You will have the opportunity to spend a period of study at a foreign university or take part in an immersion programme in a company for a full year (dual pathway). You will do your undergraduate final year project in this last year.

    null

    Year 5

    After the degree, you will study the Master's Degree in Business Analytics and theassociated Master's Degree, with which you will acquire the necessary skills and knowledge to tackle the challenges of the Big Data era.

    Year 5

    null

    Master's Degree in Business Analytics

    This master's degree will cover topics such as: digital business, business analytics, visualisation, machine learning, unstructured data analysis, deep learning, programming, sources and databases, big data, internet technologies, cybersecurity and ethical challenges and risks.

    null

    Deusto degree associated with the master's degree

    This degree, which will be taken together with the Master's Degree in Business Analytics, will cover topics such as Blockchain and Marketing Analytics.

    Define your professional profile

    Specialist pathways

    01

    Marketing

    You will learn to focus company management on the satisfaction of customers and other stakeholders, identifying their needs, promoting value creation through quality products and services and developing effective business relationships.

    02

    Finance and Accounting

    You will learn how to diagnose, plan and monitor evolution of the financial and economic situation of business projects and optimise investment and financing decisions.

    03

    International Management

    You will understand how to interpret the local and global economic situation with a view to taking advantage of opportunities and facing up to the challenges deriving from it, and carry out business operations in an international context.

    *Compulsory for those taking the Business Management degree 100% in English.

    04

    STRATEGY AND PEOPLE

    You will learn to manage the company from an integral perspective, fostering strategies and organising the people, resources, systems and technology needed, with a view to improving competitiveness and creating value for stakeholders in the various decision-making spheres in the short, medium and long term.

    Putting into practice what you have learnt

    Undergraduate Final Year Project

    The Bachelor’s degree ends with the development of an Undergraduate Final Year Project, which will allow you to combine everything you have learnt throughout your studies in a project of your choice, while developing skills such as oral and written communication, systemic thinking and achievement orientation. 

    It is carried out during the second semester of 4th year, preferably in a team and under the supervision of a tutor. You can choose between several options: 

    • Business creation project: development of a business plan based on a business idea proposed by students or, failing that, by a group of external entrepreneurs. 
    • A project to improve the management of an existing company: anin-depth analysis of an active company with the aim of making feasible proposals to improve its competitiveness. 
    • Specific project: development of a specific research or communication project in a specific area of a company.
    escobarIcono para el play del video

    Our project can be summed up in 3 words: teamwork, planning and perseverance. In addition, we have been able to work together with a company.

    Grado en ADEUndergraduate Final Year Project in collaboration with Grupo Indaux

    Experiencia internacionalLIVING AND STUDYING IN A FOREIGN COUNTRY

    ONE SEMESTER ABROAD

    The International Programme gives all students the opportunity to study an exchange semester abroad. This experience allows them to live and study in a foreign country and gives them the opportunity to get to know new cultures, improve their language skills and learn to adapt to new environments.

    MORE THAN 100 UNIVERSITIES

    We have exchange agreements with more than 100 universities in some 40 countries around the world.

    Click here to see the list of destinations.

    International Double Degree

    Thanks to the agreement signed with Kedge Business School, the faculty offers the possibility to study the last three semesters of the degree at this French university and thus obtain an international double degree (limited places, allocated according to academic criteria).

    null

    2024/2025 Academic calendar

    Official academic calendar.

    See information

    null

    2024/2025 Timetables

    Provisional timetables subject to change

    Timetables Bilbao campus

    Timetables San Sebastian campus

    null

    Exam dates

    First sit and resit exams.

    Exams Bilbao Campus

    Exams San Sebastian campus

    During the entire 4th year

    Dual pathway

    In your 4th year you will have the option to take a dual pathway in a company for the entire academic year. In it you will have the opportunity to work on different projects related to business management (marketing, finance, human resources, strategy...) in an immersive way. 

    You will be trained in a simultaneous and integrated way both at the University and in the host company, thanks to the joint work of the actors involved in this dual ecosystem. You will play an active role in your learning process, which will be monitored and assessed by both parties. You will have a facilitator at the university and a facilitator at the host company.
     

    The programme has 15 dual places on each university campus. These will be allocated through a selection process, subject to a minimum number of students. 

    Candidates will be selected based on the following criteria:

    • Academic transcript
    • Curriculum vitae (free format)
    • A specific letter of motivation stating their reasons to participate in the dual pathway
    • A personal interview with the pathway coordinator

    Find out the assessment criteria here

    • You will participate in a co-creation process based on direct immersion in the company. 
    • You will benefit from continued immersion in the host company for the entire academic year.
    • You will acquire theoretical and practical training (testing and direct application).
    • You will receive the minimum wage pro rata for the work performed in the company, based on the working hours and the collaboration agreement.
    • Early entry into the labour market, you will get to know the company and the projects before finishing your degree.
    • You will have guidance from both the Faculty and the host company.

    Collaborating entities will participate both in the design and implementation of the pathway in different ways, and will take an active part in participants’ training process.

    Specifically, there will be an agreement between the University and the host companies to plan the pathway jointly.

    The very methodology that will be applied in the pathway, Design Thinking, demonstrates the importance of the role of collaborating entities in defining the learning process of the pathway in a cooperative and coordinated way.

    It should also be noted that the facilitators designated by both the university and the host company will jointly supervise and assess students' progress throughout the process.

    Coordinator of the dual pathway at the University of Deusto.  They will be responsible for coordinating the general terms of the dual stage of the programme to ensure that it will be developed under the relevant terms and with the means required for the development of participants' competences. They will manage the day-to-day running of the dual pathway, maintaining contact with the coordinators and/or facilitators at host companies, the facilitators at the University of Deusto, internal and external teaching staff and participants.

    Coordinator of the dual programme on behalf of the collaborating entity or company. Each entity participating in the pathway programme will have a coordinator responsible for coordinating the general terms of the placement at the host company, together with the Dual Pathway Coordinator.

    Facilitators at collaborating entities. Each participating company or institution must designate a tutor to supervise the progress of student interns. The facilitator will be an expert from the organisation in the area of competence of the specific subject to be developed within the framework of the Dual Pathway in Strategic Management and with accredited work experience. The facilitator will be in direct contact with the University facilitator.

    Academic facilitators at the University of Deusto. They will be lecturers at the University of Deusto who are experts in the subjects that make up the dual pathway.

    Lecturers of the subject taught in dual mode. They will be lecturers at the University, experts in the area of competence being developed by the participant at any given time. In cases where the lecturer considers it appropriate, external lecturers and/or experts will be invited

    As part of the implementation of the dual pathway, a JOINT COMMITTEE has been defined, consisting of representatives from the University and the host companies. This coordinating body will ensure the proper development of the dual training process, identifying problems, proposing solutions and monitoring improvement actions.

    null

    SOME OF THE COMPANIES PARTICIPATING IN PREVIOUS EDITIONS OF THE DUAL PROGRAMME