Master in ManagementMaster's degree

Digital economy and digital businesses, topics such as:

-Fundamentals of digital strategy and new digital business models.
-Innovation based on digital platforms and direct customer relations
-Good practices and tools for the management of the digital transformation
-Digital marketing
-Knowledge and use of social networks

Data analysis and exploitation, items such as:

-​Data analysis and management
-Knowledge, preparation, modelling and evaluation of data
-Statistical learning methods
-Regression methods
-Inference methods

* Itinerary subject to a minimum number of participants.

* Itinerary subject to content update

Management of innovation, topics such as:

• Concept of innovation.
• Innovation as a source of competitiveness.
• Innovation strategy: analysis of internal and external sources of innovation.
• Open innovation paradigm.
• Reverse innovation.
• Disruptive innovation.
• Service innovation.
• Technological innovation: product innovation, process innovation.
• Management of the innovation process.

Non-technological innovation and intra-entrepreneurship, topics such as:

• Organizational innovation.
• Innovation in business models: concept and theoretical foundations.
• Innovation in business models: models and tools.
• Innovation in business model, strategy, and value creation.
• Innovation in business model and digital strategy.
• Intra-entrepreneurship or corporate entrepreneurship: concept and theoretical basis.
• Corporate entrepreneurship and value creation.
• Alternative forms of corporate entrepreneurship.

* Itinerary subject to a minimum number of participants.

* Itinerary subject to content update