20 November 2024
Madrid Headquarters
The Arrupe Campus, the new Madrid-based headquarters of Deusto Business School, hosted an event on 20 November aimed at uncovering the key aspects of humanistic leadership in organisations and its role in their positive development.
Three experts in humanistic leadership, the development and study of which is also one of the pillars of Deusto Business School, examined aspects such as the ability of leaders to transform and create a positive impact on their teams. They also discussed the tools that promote the achievement of a clear purpose within the company, as well as the well-being of the entire organisation.
The Corporate and In-Company Development Director of Deusto Business School in Madrid, Marta Aguilar, spoke first to share the principles of humanistic leadership promoted by Deusto Executive Education.
She emphasised that our society ‘today more than ever, needs a leadership style in which people lead with both head and heart. And that is why at Deusto we focus on both aspects,’ she stated.
She illustrated this idea with a metaphor, speaking of 'giraffe leaders,' who are those with a high perspective, a broad view, and a big, strong heart capable of pumping the necessary energy that balances the head and the heart. They are leaders who seek excellence not only in what they do but also in how they do it, both professionally and personally.
She added that 'at Deusto Business School, in each of our programmes, whether open or in-company, we aim to instil competences and skills, while at the same time, we strive to teach how to be humanistic leaders, providing our participants with the essential principles to navigate a volatile and rapidly evolving world. Ultimately, we aim for business results in a fairer world,' she concluded.
Next, Eva Carmona, Corporate Wellbeing and Employee Experience Manager at Leroy Merlin, took the floor to present her company's 'Wellbeing 3.0 strategy’. She highlighted that the main objective is centred around the care of their employees, whom they refer to as 'collaborators,' from various perspectives, ranging from physical to financial health, as well as emotional and social well-being. Carmona stated that the company’s commitment to being a 'Human First' organisation results in benefits such as lower levels of absenteeism, turnover, and even accidents.
Lastly, before inviting the discussion with the attendees, Vanesa Berrido, Head of Talent Brand & Acquisition at Danone, spoke about the three pillars of the group, which are based on the physical, emotional, and nutritional well-being of their workforce. Berrido explained the 'Feed What You Want to Be' ('Alimenta lo que quieres ser') project, which focuses on improving the work environment and individual well-being, raising awareness about the importance of a healthy lifestyle.
The event concluded with a networking cocktail for the professionals attending this new session of humanistic leadership meetings in organisations, organised by Deusto Business School in Madrid.
