néstor lázaro gutiérrez

I have conducted research on sustainable corporate practices, green consumer behavior, and corporate social responsibility, contributing to various academic publications. I developed the Virtual Firms Applied to University model, which has been recognized for its innovative approach to business education. My research has been published in international journals, including the European Financial and Accounting Journal, where I introduced a gamified approach to teaching accounting concepts. As a visiting researcher at the University of Groningen, I collaborated on projects aimed at advancing corporate environmental responsibility and sustainable business strategies.