lorena ronda gonzalez

Imagen del investigador lorena ronda gonzalez

  • Area

    Facultad de Ciencias Sociales y Humanas

  • Department

    Social and Human Sciences

  • Email:

    lronda@deusto.es

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Lorena Ronda holds a Ph.D. in Economics and Business (Extraordinary Award, International Mention) from Comillas Pontifical University (ICADE) in Madrid. She is a professor at the University of Deusto, Faculty of Social and Human Sciences, where she teaches in the undergraduate programs Management Languages and International Trade, Philosophy, Politics and Economy, and Tourism. Concretely, she teaches the following subjects, all in English: Business Statistics and Marketing Research, Operational Marketing and Advanced Marketing Strategies. In the field of research, her publications and conferences focus on the areas of behavioral economics, consumer behavior and psychology, decision making and choice, and sustainable consumption. Prior to joining the University of Deusto, she was a marketing lecturer at Comillas Pontifical University (ICADE) in Madrid. For 7 years, she worked as a marketing and business development professional in a number of multinational corporations such as L'Oréal, Ashurst LLP, and Warner Bros.

CV
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The role of emotions in resource emergence: Affectivization acts of sustainable marketplaces

Ronda Gonzalez, Lorena

Congress name: The role of emotions in resource emergence: Affectivization acts of sustainable marketplaces / City: Cardiff / Country: Reino Unido / Web: https://academyofmarketing.org/am2024-conference/ / Publication name: The role of emotions in resource emergence: Affectivization acts of sustainable marketplaces / Start date: 2024/07/01 / End date: 2024/07/04

Sustainable fashion consumption in Spain: Resolving the attitude-behavior gap

Ronda Gonzalez, Lorena

Congress name: Sustainable fashion consumption in Spain: Resolving the attitude-behavior gap / Country: España / Web: https://aemarkcongresos.com/congreso2022/es/ / Publication name: Sustainable fashion consumption in Spain: Resolving the attitude-behavior gap / Start date: 2022/09/07 / End date: 2022/09/09

La comunicación institucional como instrumento de legitimación cultural del consumo sostenible

Ronda Gonzalez, Lorena

Congress name: La comunicación institucional como instrumento de legitimación cultural del consumo sostenible / Country: España / Web: https://comunicacionencrisis.deustokom.news/ / Publication name: La comunicación institucional como instrumento de legitimación cultural del consumo sostenible / Start date: 2021/12/01 / End date: 2021/12/02

La educación superior (ES) en tiempos de Pandemia: percepción de la comunicación integrada de marketing (CIM) desde el punto de vista del alumnado.

Gordon Isasi, Janire; Ronda Gonzalez, Lorena

Congress name: La educación superior (ES) en tiempos de Pandemia: percepción de la comunicación integrada de marketing (CIM) desde el punto de vista del alumnado. / Country: España / Web: https://bit.ly/3zqRIYO / Publication name: La educación superior (ES) en tiempos de Pandemia: percepción de la comunicación integrada de marketing (CIM) desde el punto de vista del alumnado. / Start date: 2021/07/01 / End date: 2022/07/02

Higher education (HE) in times of pandemic: Perception of Integrated Marketing Communication (IMC) from the student body's perspective

Ronda Gonzalez, Lorena

Congress name: Higher education (HE) in times of pandemic: Perception of Integrated Marketing Communication (IMC) from the student body's perspective / Country: España / Web: https://imat.esic.edu/ / Publication name: Higher education (HE) in times of pandemic: Perception of Integrated Marketing Communication (IMC) from the student body's perspective / Start date: 2021/06/30 / End date: 2021/07/02

Desarrollo y consecuencias de la identidad organizacional en los y las trabajadoras. El papel del liderazgo y la comunicación

Azanza Martínez De Luco, Garazi; Ronda Gonzalez, Lorena; Fernández Ortea, Rogelio

Congress name: Desarrollo y consecuencias de la identidad organizacional en los y las trabajadoras. El papel del liderazgo y la comunicación / Country: España / Publication name: Desarrollo y consecuencias de la identidad organizacional en los y las trabajadoras. El papel del liderazgo y la comunicación / Start date: 2019/11/07 / End date: 2019/11/08

Can small traditional businesses build strong employer brands?: A means-ends analysis on talent attraction

Ronda Gonzalez, Lorena

Congress name: Can small traditional businesses build strong employer brands?: A means-ends analysis on talent attraction / City: Hamburgo / Country: Alemania / Web: https://www.emac-2019.org/ / Publication name: Can small traditional businesses build strong employer brands?: A means-ends analysis on talent attraction / Start date: 2019/05/28 / End date: 2019/05/31

Smart-shelf digital signage

Ronda Gonzalez, Lorena

Congress name: Smart-shelf digital signage / City: Nueva York / Country: Estados Unidos De America / Web: http://theorypractice.org/ / Publication name: Smart-shelf digital signage / Start date: 2019/05/16 / End date: 2019/05/18

Políticas de Conciliación para la Captación y Retención de Talento

Ronda Gonzalez, Lorena

Congress name: Políticas de Conciliación para la Captación y Retención de Talento / Country: España / Web: https://www.comillas.edu/en/activities-family/17977-i-jornadas-de-conciliacion-y-corresponsabilidad / Publication name: Políticas de Conciliación para la Captación y Retención de Talento / Date: 2018/10/07

How do employees choose employers?: Building the consideration and non-consideration sets of employer brands

Ronda Gonzalez, Lorena

Congress name: How do employees choose employers?: Building the consideration and non-consideration sets of employer brands / City: Glasgow / Country: Reino Unido / Web: http://www.emac-2018.org/ / Publication name: How do employees choose employers?: Building the consideration and non-consideration sets of employer brands / Start date: 2018/05/29 / End date: 2018/06/01

Eat, play, love: Building talent attraction from the lens of brand value

Ronda Gonzalez, Lorena

Congress name: Eat, play, love: Building talent attraction from the lens of brand value / City: Kingston Upon Hull / Country: Reino Unido / Web: https://www.academyofmarketing.org/conference/conference-2017/ / Publication name: Eat, play, love: Building talent attraction from the lens of brand value / Start date: 2017/07/03 / End date: 2017/07/06

Employer brand value: Comprehensive framework and research agenda

Ronda Gonzalez, Lorena

Congress name: Employer brand value: Comprehensive framework and research agenda / Country: España / Web: http://www.marketing-trends-congress.com/node/3 / Publication name: Employer brand value: Comprehensive framework and research agenda / Start date: 2017/01/26 / End date: 2017/01/28

CSR performance and its influence on employees

Ronda Gonzalez, Lorena

Congress name: CSR performance and its influence on employees / Country: España / Web: https://www.eben-spain.org/xxiv-congreso-anual-de-eben-espana-2016/ / Publication name: CSR performance and its influence on employees / Start date: 2016/06/09 / End date: 2016/06/10

ACM2023_23 Sustainable e-marketplaces

Ronda Gonzalez, Lorena

Abstract: Aristos Campus Mundus / Start date: 2023/06/01 / End date: 2024/08/31

Nunca es pronto para prevenir la violencia de género: indentificación y superación de conductas de riesgo en la infancia

García Carrión, Rocío; Allotey, Eugenia; Alvarez Guerrero, Garazi; Atxurra De Blas, Cristina; Estévez Gutiérrez, Ana; Fernández Villardón, Aitana; García Cid, Alba; Goti Elordi, Aitor; Gutiérrez Fernández, Nerea; Higuera Lozano, Irati; Maiztegui Oñate, Concepcion; Ronda Gonzalez, Lorena; Santiago Garabieta, Maite; Villardón Gallego, Lourdes

Abstract: Ministerio de Ciencia e Innovación / Start date: 2021/06/01 / End date: 2025/05/31

Fronteras de la vida: Cambio social y cambio de valores en torno al principio y fin de la vida

Bartolome Peral, Edurne; Arbiol Oñate, Iñigo; Aurrekoetxea Casaus, Maite; Govillard Garmendia, Leila; Ibarrola Armendariz, Aitor; Ronda Gonzalez, Lorena

Abstract: Ministerio de Ciencia e Innovación / Start date: 2020/06/01 / End date: 2024/02/29

Acreditación ANECA Profesor Ayudante Doctor

Ronda GONZALEZ, Lorena

Merit type: Mérito Académico / Start date: 2020/04/22 / End date: 2025/03/15

Acreditación UNIBASQ Profesor Agregado

Ronda GONZALEZ, Lorena

Merit type: Mérito De Investigación / Start date: 2022/05/17 / End date: 2025/03/15

Sexenio de investigación CNEAI 2016-2021

Ronda GONZALEZ, Lorena

Merit type: Mérito De Investigación / Start date: 2022/06/10 / End date: 2025/03/15

Acreditación ANECA Profesor de Universidad Privada y Profesor Contratado Doctor

Ronda GONZALEZ, Lorena

Merit type: Mérito De Investigación / Start date: 2021/04/12 / End date: 2025/03/15

Acreditación UNIBASQ Profesor de Universidad Privada

Ronda GONZALEZ, Lorena

Start date: 2020/07/16 / End date: 2025/03/15

Premio extraordinario de doctorado

Ronda GONZALEZ, Lorena

Merit type: Mérito Académico / Date: 2020/01/28

Beca de Movilidad Internacional

Ronda GONZALEZ, Lorena

Merit type: Mérito Académico / Start date: 2017/07/03 / End date: 2019/12/03

Emerald Literati Award for Excellence: Highly Commended Paper Award

Ronda GONZALEZ, Lorena

Merit type: Mérito De Investigación / Date: 2017/06/01