carmela peñalba aguirrezabalaga
Area
Facultad de Ciencias Económicas y Empresariales - Deusto Business School
Department
Management
Email:
carmela.penalba@deusto.es
Carmela Peñalba-Aguirrezabalaga holds a PhD in Business and Territorial Competitiveness, Innovation, and Sustainability cum laude from the University of Deusto (Spain) and a PhD in Business and Management cum laude from Lappeenranta University of Technology (Finland), for which she was a Visiting Researcher at Lappeenranta University of Technology. She studied Business Administration and Management with specialization in Marketing at Deusto Business School (BA), International Marketing at Strathclyde University (MsC), Digital Marketing at Esic University (PGCert). She currently works as an assistant professor in the Marketing department of the Deusto Business School faculty of the University of Deusto (San Sebastián). She specializes in intellectual capital, marketing and servitization. Her research has been published in journals such as Journal of Knowledge Management, Information & Management, Journal of Intellectual Capital, and Journal of Business and Industrial Marketing.
CV
Articles in Scientific Journals
Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance / Information and Management
Saenz Martinez, Josune; Ortiz De Guinea, Ana; Peñalba Aguirrezabalaga, Carmela
ISBNAR: 0378-7206 / Volume: 59 / Journal number: 8 / Start page: 1 / End page: 14 / Date: 2022
Putting marketing knowledge to use: Marketing-specific relational capital and product/service innovation performance / Journal of Business and Industrial Marketing
Peñalba Aguirrezabalaga, Carmela; Ritala, Paavo; Saenz Martinez, Josune
ISBNAR: 0885-8624 / Volume: 1 / Journal number: 37 / Start page: 209 / End page: 224 / Date: 2021
Putting knowledge to work: The combined role of marketing and sales employees? knowledge and motivation to produce superior customer experiences / Journal of Knowledge Management
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo; Vanhala, Mika
ISBNAR: 1367-3270 / Volume: 25 / Journal number: 10 / Start page: 2484 / End page: 2505 / Date: 2021
Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration / Journal of Intellectual Capital
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo
ISBNAR: 1469-1930 / Volume: 21 / Journal number: 6 / Start page: 947 / End page: 984 / Date: 2020
Chapters of Books
El aprendizaje-servicio (ApS) en colaboración con organizaciones sin ánimo de lucro / La formación integral del alumnado universitario para responder a los retos de la sostenibilidad y la responsabilidad social
Narvaiza Cantin, Lorea; O'Higgins, Ciara; Balderas Cejudo, Maria Adela; Peñalba Aguirrezabalaga, Carmela
ISBNCO: 978-84-1357-313-7 / Start page: 61 / End page: 70 / Date: 2023
Using digital service innovation to boost a customization business model: implications for logistics and supply chain management
Zabala Berriozabal, Kristina; Narvaiza Cantin, Lorea; Peñalba Aguirrezabalaga, Carmela; Zubiaurre Goena, Arantza
Congress name: Using digital service innovation to boost a customization business model: implications for logistics and supply chain management / ISBN: 978-84-128130-4-3 / City: Lisboa / Country: Portugal / Web: https://www.servitization.org/p/home.html / Publication name: Using digital service innovation to boost a customization business model: implications for logistics and supply chain management / Start date: 2024/11/07 / End date: 2024/11/08
Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming
Arano Irizar, Aritz; Saenz Martinez, Josune; Peñalba Aguirrezabalaga, Carmela; Ortiz De Guinea, Ana
Congress name: Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming / ISBN: ISBN: 978-88-96687-1 / Country: España / Web: https://www.ifkad.org/program/social-events/ / Publication name: Digital marketing, customer relational capital, and marketing innovation as driving forces of product innovation performance in organic farming / Start date: 2024/06/12 / End date: 2024/06/14
Marketing-specific intellectual capital, marketing capabilities and performance: An empirical study
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Schiuma, Giovanni
Congress name: Marketing-specific intellectual capital, marketing capabilities and performance: An empirical study / City: Matera / Country: Italia / Web: https://www.ifkad.org/event/ifkad-2023/ / Publication name: Marketing-specific intellectual capital, marketing capabilities and performance: An empirical study / Start date: 2023/06/07 / End date: 2023/06/09
Examining sustainable manufacturing: systems and intra-organizational factors
Peñalba Aguirrezabalaga, Carmela; Narvaiza Cantin, Lorea; Zabala Berriozabal, Kristina; Zubiaurre Goena, Arantza
Congress name: Examining sustainable manufacturing: systems and intra-organizational factors / ISBN: 978-84-123480-8-8 / Country: España / Web: https://www.servitization.org/p/home.html / Publication name: Examining sustainable manufacturing: systems and intra-organizational factors / Start date: 2022/11/17 / End date: 2022/11/18
El aprendizaje-servicio (ApS) como herramienta para desarrollar el trabajo en equipo en colaboración con organizaciones sin ánimo de lucro
Narvaiza Cantin, Lorea; O'Higgins, Ciara; Balderas Cejudo, Maria Adela; Peñalba Aguirrezabalaga, Carmela
Congress name: El aprendizaje-servicio (ApS) como herramienta para desarrollar el trabajo en equipo en colaboración con organizaciones sin ánimo de lucro / Publication name: El aprendizaje-servicio (ApS) como herramienta para desarrollar el trabajo en equipo en colaboración con organizaciones sin ánimo de lucro / Date: 2022/06/08
The role of marketers' knowledge and motivation in the generation of positive customer experience
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo; Vanhala, Mika
Congress name: The role of marketers' knowledge and motivation in the generation of positive customer experience / ISBN: 978-1-912764-82-2 / City: Coventry / Country: Reino Unido / Web: https://www.academic-conferences.org/conferences/eckm/ / Publication name: The role of marketers' knowledge and motivation in the generation of positive customer experience / Start date: 2020/12/02 / End date: 2020/12/04
Marketing-specific relational capital and product/service innovation performance
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo
Congress name: Marketing-specific relational capital and product/service innovation performance / ISBN: 978-1-912764-73-0 / City: Toronto / Country: Canada / Web: https://www.academic-conferences.org/conferences/icickm/ / Publication name: Marketing-specific relational capital and product/service innovation performance / Start date: 2020/10/15 / End date: 2020/10/16
Marketing-specific structural capital, marketing innovation and market performance
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune
Congress name: Marketing-specific structural capital, marketing innovation and market performance / ISBN: 978-88-96687-13-0 / City: Matera / Country: Italia / Web: https://www.ifkad.org/ / Publication name: Marketing-specific structural capital, marketing innovation and market performance / Start date: 2020/09/09 / End date: 2020/09/11
Disentangling and diagnosing marketing-related knowledge resources: Empirical evidence from Spain.
Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune; Ritala, Paavo
Congress name: Disentangling and diagnosing marketing-related knowledge resources: Empirical evidence from Spain. / ISBN: 978-88-96687-12-3 / City: Matera / Country: Italia / Web: https://www.ifkad.org/ / Publication name: Disentangling and diagnosing marketing-related knowledge resources: Empirical evidence from Spain. / Start date: 2019/06/05 / End date: 2019/06/07
LEHEN SEKTOREA 2022
Zabala Iturriagagoitia, Jon Mikel; Ibañez Romero, Asunción; Iñigo Alday, Edurne; Peñalba Aguirrezabalaga, Carmela
Abstract: Diputación Foral de Gipuzkoa / Start date: 2022/01/01 / End date: 2022/08/30
Innovación y Dirección de Organizaciones IT1497-22
Peña Legazkue, Iñaki; Alcalde Heras, Maria Del Henar; Amorrortu Blanco, Maitane; Aramburu Goya, Nekane; Arano Irizar, Aritz; Baselga Pascual, Laura; Buenechea Elberdin, Marta; Casas, Isabel; Chistov, Valery; García Torres, Sofía; Gartzia Fernandez, Leire; Gonzalez Pernia, Jose Luis; Iñigo Alday, Edurne; Kamp, Bartholomeus Petrus; Magallon Soneira, Maria Del Mar; O'Higgins, Ciara; Peñalba Aguirrezabalaga, Carmela; Pizarro Pérez, Jon; Saenz Martinez, Josune
Abstract: GOBIERNO VASCO. DEPARTAMENTO DE EDUCACIÓN / Start date: 2022/01/01 / End date: 2025/12/31
Lehen Sektorea 2021-II
Zabala Iturriagagoitia, Jon Mikel; Ibañez Romero, Asunción; Iñigo Alday, Edurne; Peñalba Aguirrezabalaga, Carmela
Abstract: Diputación Foral de Gipuzkoa / Start date: 2021/09/01 / End date: 2021/12/31
Nuevos Modelos de Negocio para un Entorno Rural Sostenible
Peña Legazkue, Iñaki; Alcalde Heras, Maria Del Henar; Aramburu Goya, Nekane; Arano Irizar, Aritz; Buenechea Elberdin, Marta; Gartzia Fernandez, Leire; Gonzalez Pernia, Jose Luis; Iñigo Alday, Edurne; Ortiz De Guinea Lopez De Arana, Ana; Paz Castillo, Cristhian Marcel; Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune
Abstract: Ministerio de Ciencia e Innovación / Start date: 2021/01/02 / End date: 2025/06/30
Reconocimiento GV equipo de investigación "Innovación y Dirección de Organizaciones en la Sociedad del Conocimiento" IT1050-16
Peña Legazkue, Iñaki; Albareda Vivo, Laura; Alcalde Heras, Maria Del Henar; Aramburu Goya, Nekane; Buenechea Elberdin, Marta; Gartzia Fernandez, Leire; Gonzalez Pernia, Jose Luis; Guerrero Cano, Maribel; Lorenzo Ochoa, Oswaldo Jose; Ortiz De Guinea Lopez De Arana, Ana; Paz Castillo, Cristhian Marcel; Peñalba Aguirrezabalaga, Carmela; Saenz Martinez, Josune
Abstract: Gobierno Vasco Departamento de Cultura y Política Lingüística / Start date: 2016/01/01 / End date: 2021/12/31
Evaluación positiva por parte de UNIBASQ para la figura de Profesorado Doctor de Universidad Privada
Peñalba Aguirrezabalaga, Carmela
Merit type: Mérito Académico / Start date: 2023/05/17 / End date: 2025/02/23