Area
Facultad de Ingeniería
Department
Mechanics, Design and Industrial Management
Email:
janiregordon@deusto.esFollow me:
Articles in Scientific Journals
An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions Journal of Marketing for Higher Education / Journal of Marketing for Higher Education
Gordon Isasi, Janire; Narvaiza Cantin, Lorea; Gibaja Martins, Juan Jose
ISBNAR: 0884-1241 / Date: 2022
Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE) / Journal of Marketing for Higher Education
Gordon Isasi, Janire; Narvaiza Cantin, Lorea; Gibaja Martins, Juan Jose
ISBNAR: 0884-1241 / Date: 2020
Chapters of Books
The ecosystem of the Dual Master?s Degree in Entrepreneurship in Action. Best Practice. Refining HE Apprenticeships with Enterprises in Europe. / Training for Mentors and Supervisors of Higher Education Apprenticeship programmes - A Generic Structure for a Continuing Professional Development Course.
Gordon Isasi, Janire
Date: 2019
Caso Urbegi. Un Proyecto Empresarial de Creación de Empleo con Vocación Social. / Modelando el futuro del empleo en Europa: innovación Social como un motor para el cambio social
Gordon Isasi, Janire; Azanza Martínez De Luco, Garazi; Henry Moreno, Garbiñe
ISBNCO: 978-84-1324-416-7 / Start page: 167 / End page: 176 / Date: 2019
Comunicación Integrada de Marketing en Instituciones de Educación Superior (25th February 2022). GICOM - Encuentros Nacionales de Gabinetes de Comunicación de las IES
Gordon Isasi, Janire
Congress name: Comunicación Integrada de Marketing en Instituciones de Educación Superior (25th February 2022). GICOM - Encuentros Nacionales de Gabinetes de Comunicación de las IES / City: Coimbra / Country: Portugal / Publication name: Comunicación Integrada de Marketing en Instituciones de Educación Superior (25th February 2022). GICOM - Encuentros Nacionales de Gabinetes de Comunicación de las IES / Start date: 2022/02/25 / End date: 2022/02/26
Expert at Researcher skills & career paths How to manage human resources in research and innovation
Gordon Isasi, Janire; Henry Moreno, Garbiñe
Congress name: Expert at Researcher skills & career paths How to manage human resources in research and innovation / Country: España / Web: https://bit.ly/3zORnk6 / Publication name: Expert at Researcher skills & career paths How to manage human resources in research and innovation / Date: 2022/01/20
La educación superior (ES) en tiempos de Pandemia: percepción de la comunicación integrada de marketing (CIM) desde el punto de vista del alumnado.
Gordon Isasi, Janire; Ronda Gonzalez, Lorena
Congress name: La educación superior (ES) en tiempos de Pandemia: percepción de la comunicación integrada de marketing (CIM) desde el punto de vista del alumnado. / Country: España / Web: https://bit.ly/3zqRIYO / Publication name: La educación superior (ES) en tiempos de Pandemia: percepción de la comunicación integrada de marketing (CIM) desde el punto de vista del alumnado. / Start date: 2021/07/01 / End date: 2022/07/02
Integrated Marketing Communication (IMC) in Higher Education (HE): a proposal for an IMC scale
Gordon Isasi, Janire; Narvaiza Cantin, Lorea; Gibaja Martins, Juan Jose
Congress name: Integrated Marketing Communication (IMC) in Higher Education (HE): a proposal for an IMC scale / Country: España / Web: https://www.academyofmarketing.org/sigs/marketing-higher-education-sig/ / Publication name: Integrated Marketing Communication (IMC) in Higher Education (HE): a proposal for an IMC scale / Start date: 2019/04/01 / End date: 2019/04/02
Real-time acoustic sensorS and artificial Intelligence appLications for the rEduction of local eNvironmental impaCt due to noise Emissions
Goti Elordi, Aitor; Achiaga Menor, Beatriz; Cortés Martínez, Fernando; Elejabarrieta Olabarri, María Jesús; Elices Zabala, Monica; Gordon Isasi, Janire; Oyarbide Zubillaga, Aitor; Ruiz Salmon, Israel; Zabala Armendariz, Garbiñe
Abstract: Comisión Europea / Start date: 2023/09/01 / End date: 2026/12/31
REshaping Supply CHAins for Positive social impact
De La Calle Vicente, Alberto; Aguado Muñoz, Ricardo; Alcañiz Gonzalez, Leire; Álvarez De Los Mozos, Esther; Alvarez Rodriguez, Unai; Atutxa Ordeñana, Ekhi; Cermelli, Massimo; Díez Ruiz, Fernando; Freije Obregon, Inmaculada; García Torres, Sofía; Gordon Isasi, Janire; Goti Elordi, Aitor; Kalocsay, Noémi; Madariaga Gomez, Aritz; Martinez Lopez, Jabier; Oyarbide Zubillaga, Aitor; Retolaza Avalos, José Luis; Yauri Miranda, Jaseff Raziel; Zabala Armendariz, Garbiñe
Abstract: Comisión Europea / Start date: 2022/10/01 / End date: 2025/09/30
Diseño y puesta en marcha de la red de emprendimiento global Deusto-Bizkaia 2021-2023
Henry Moreno, Garbiñe; Angulo Sainz, Vanessa; Aramberria Abaitua, Iraide; Arrondo Diez, Elvira; De La Fuente Ayus, Itziar; Garatea Hermosilla, Nekane; Gimenez Elorriaga, Cristina; Gordon Isasi, Janire; Liquete Gascón, Andoni; Markaida Izquierdo, Iraia; Mendibil Perez, Ana; Urcelay Yarza, Victor; Vicente Barreras, Roberta
Abstract: Diputación Foral de Bizkaia / Start date: 2021/07/01 / End date: 2023/12/31
REACH: EuRopEAn incubator for trusted and secure data value Chains
Lopez De Ipiña Gonzalez De Artaza, Diego; Casado Mansilla, Diego; Díez Blanco, Luis Enrique; Emaldi Manrique, Mikel; Fernandez Tobio, Silvia; Gomez Carmona, Oihane; Gordon Isasi, Janire; Henry Moreno, Garbiñe; Lavin Garcia, Paola; Madariaga Gomez, Aritz; Mínguez Alonso, Idoia; Puerta Beldarrain, Maite; Recio Garcia-Tejedor, Almudena; Ruiz De Olano Apodaca, David; Sanchez Corcuera, Ruben; Vicente Barreras, Roberta; Zabala Armendariz, Garbiñe
Abstract: Comisión Europea / Start date: 2020/09/01 / End date: 2024/02/29
2020 European Data Incubator
Lopez De Ipiña Gonzalez De Artaza, Diego; Aguilera Irazabal, Unai; Angulo Sainz, Vanessa; Ardanza Urtiaga, Nagore; Azanza Martínez De Luco, Garazi; Bahillo Martinez, Alfonso; Berasategi Zeberio, Miren; Campos Granados, Jose Antonio; Emaldi Manrique, Mikel; Fernandez Tobio, Silvia; Gordon Isasi, Janire; Goti Elordi, Aitor; Henry Moreno, Garbiñe; Irizar Arrieta, Ane; López Belloso, María; Mínguez Alonso, Idoia; Onaindia Hormaeche, Raul; Onieva Caracuel, Enrique; Ortiz-Coronado Lopez, Maria; Oyarbide Zubillaga, Aitor; Pomares Urbina, Ibaia; Ruiz De Olano Apodaca, David; Sanchez Corcuera, Ruben; Sanchez Yoldi, Cesar; Tarragona Fenosa, Laia; Zabaleta Fernandez, Koldobika
Abstract: Comisión Europea / Start date: 2018/01/01 / End date: 2021/06/30