janire gordon isasi

Janire Gordon Isasi is a Technical Engineer in Telecommunications specializing in Telematics, an Industrial Organization Engineer and a PhD in Marketing and Communication from the University of Deusto. She has a Master's degree in Business Administration (MBA) and a Master's degree in Management of Global Marketing and New Markets. Her teaching activity focuses on topics related to entrepreneurship, innovation and marketing. She is currently a professor at the University of Deusto, where she teaches the subject "Technological Innovation and Entrepreneurship" to international students. On the other hand, she is also director of the Dual Master’s degree in Entrepreneurship in Action. She is responsible for marketing, events and training at Deusto Emprende, the Innovation and Entrepreneurship unit of the University of Deusto. She has participated in several European, H2020 and Erasmus + research projects. She has published several scientific articles in high impact scientific journals and has also participated in several international conferences related to marketing, higher education or entrepreneurship. Her research interests are the following: marketing, communication, entrepreneurship and innovation.

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