endika lecaroz agara

With a degree in Business and Economics and more than 25 years of experience in marketing and sales, I currently work in trend-based innovation consultancy. Practically my entire career has been linked to mass consumption, both on the manufacturer and distribution sides. Before becoming a consultant, I managed the marketing and sales areas of food brands such as Dantza, Kaiku or Lumagorri and various departments (purchasing, marketing, ...) in Perfumerías If within the Eroski Group. As a consultant I have worked on the strategic and innovative part of business (trends) and branding (consumer brands and personal branding).