lorea narvaiza cantin

Lorea Narvaiza Cantín holds a BA and a PhD in Economics and Business Administration from the University of Deusto. She is currently a lecturer at the University of Deusto in San Sebastian. She lectures on the undergraduate degrees in Business Administration and on the double degrees in Business Administration + International Management Skills; Business Administration + Law; Business Administration and Computer Engineering and Tourism, and on the Master's in Advanced Marketing. Specifically, she teaches the following subjects: Marketinaren Oinarriak (Basque), Marketinaren Kudeaketa (Basque), Distribution Management and Tourism Marketing Management (Tourism). At Master’s level, she teaches courses on Brand Strategic Management, Brand Strategic Decisions (English). She is also a lecturer on PhD programmes. She has published papers on social responsibility, SMEs and cooperatives. She has worked on social responsibility, sales distribution and brand name issues in the last few years. She is a member of the recognised research team on Competitiveness, Growth and Corporate Groups. Her other research areas include internationalisation and market research.

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