alazne mujika alberdi

PhD in Economic and Business Management from the University of Deusto, San Sebastián campus. Alazne Mujika Alberdi holds a PhD in Economic and Business Management from the University of Deusto. She is currently Lecturer with PhD at the University of Deusto, where she teaches at the Donostia campus.She teaches on BA courses in Communication and Administration and Business Management, as well as on the PhD Programme in Business Competitiveness and Economic Development. Specifically, she teaches the following subjects:- BA in Communication: Basic Principles of Marketing, Market Research andAudiences, Advertising and Marketing Plan. She also collaborates on End-of-Degree Work and Internships..- BA in Business Administration and Management, collaborating on End-of-Degree Work.- PhD in Business Competitiveness and Economic Development, collaborating on methodology courses and on the seminar about innovation.Her publications focus mainly on consumer and market relations. In recent years she has been working on issues relating to user innovation and corporate social responsibility.She forms part of the Communication research team, recognised by the Basque Government.