samiha chemli

Samiha Chemli is a Professor in Hospitality and Tourism Management and University Relations Coordinator at the University of Deusto, with more than 18 years of international teaching and research experience. She is also the General Secretary of Africa of the World Rural Tourism Council. Prior to her current role, she was the Director of Graduate Programs in Hospitality and Tourism and Head of the Academic Committee (Woosong University, South Korea); Associate Professor and Director of the Master in Hospitality and Tourism Program (University of la Manouba, Tunisia) and Guest Professor (UCB, UK). She is also an expert in Hospitality and Tourism, with extensive experience and a consistent track record of leading companies, managing cross-business teams, and providing leadership and consulting services. Dr Chemli is a holder of a PhD in Organisational Management and Tourism at the University of La Manouba Tunisia in partnership with the University College Birmingham, UK; an MA in Tourism Business Administration at the University of Birmingham, UK and a BA in Hotel and Tourism Management at the Higher School of Business Tunis. Professor Chemli's main areas of research encompass Crisis Management; Education, Technology, and Tourism; Tourists' behavior and perception; Sustainable Tourism, SMART High-end Hotels, and Film-Induced Tourism. Additionally, she is actively involved in research related to Organizational Change Management.